Add # Breaking Down Web Design Investment in KSA
parent
3454729cd7
commit
38b2fe2829
81
%23-Breaking-Down-Web-Design-Investment-in-KSA.md
Normal file
81
%23-Breaking-Down-Web-Design-Investment-in-KSA.md
Normal file
@ -0,0 +1,81 @@
|
||||
The improvements featured:
|
||||
* Visible display of local office details
|
||||
* Integration of trusted transaction options like Mada
|
||||
* Detailed exchange processes with local context
|
||||
* Local assistance access
|
||||
|
||||
Twelve months ago, my small business was struggling to reach new customers. Our online presence was completely hidden in Google listings. That's when I made the decision to explore professional website ranking help.
|
||||
|
||||
After years of underwhelming results in the Kingdom, their revamped strategy produced a significant growth in sales percentages and a one hundred eighty-seven percent growth in normal transaction amount.
|
||||
|
||||
Important platform discoveries:
|
||||
* Messaging apps as primary engagement channels for client support
|
||||
* Snapchat working remarkably successfully for specific segments
|
||||
* Motion content viewing at significantly higher levels than global norms
|
||||
* Microblogging substantial influence on public discourse
|
||||
* Image networks particularly effective for premium businesses
|
||||
|
||||
I use a straightforward spreadsheet to record our competitors' pricing changes every week. This recently enabled us to:
|
||||
* Spot seasonal promotion cycles
|
||||
* Notice special offer strategies
|
||||
* Understand their cost structure
|
||||
|
||||
For a financial services brand, we created a website that thoughtfully combined global practices with locally relevant design elements. This approach enhanced their visitor trust by ninety-seven percent and conversions by 74%.
|
||||
|
||||
Essential features included:
|
||||
* Adapted designs for Arabic reading
|
||||
* Tongue-appropriate fonts
|
||||
* Regionally adapted graphics for each verbal identity
|
||||
* Harmonious brand [Gite.Limi.Ink](http://Gite.limi.ink/suzannemassina) experience across both implementations
|
||||
|
||||
Recently, I watched as three competitors invested heavily into developing their presence on a particular social media platform. Their attempts were unsuccessful as the platform turned out to be a mismatch for our market.
|
||||
|
||||
Two quarters into business, our conversions were dismal. It wasn't until I chanced upon a detailed analysis about our niche that I understood how ignorant I'd been to the competitive landscape around us.
|
||||
|
||||
Initiate by listing ALL your competition – not just the well-known ones. During our investigation, [industry Competitor review](http://gitlab.musictribe.com/charlinemacker) we discovered that our largest threat wasn't the famous business we were monitoring, but a new business with an novel strategy.
|
||||
|
||||
When I launched my online business three years ago, I was sure that our unique products would sell themselves. I ignored competitor analysis as superfluous – a decision that practically cost my entire venture.
|
||||
|
||||
After years of disappointing outcomes despite significant marketing investments, their revamped communication strategy generated a significant improvement in engagement and a one hundred forty-three percent boost in sales.
|
||||
|
||||
Key considerations included:
|
||||
* Appropriate imagery curation
|
||||
* Respectful portrayal of individuals
|
||||
* Palette selections resonating with regional expectations
|
||||
* Thoughtful incorporation of traditional motifs
|
||||
|
||||
I presently use several tools that have dramatically enhanced our market intelligence:
|
||||
* SEO tools to monitor rivals' keyword performance
|
||||
* Mention tracking platforms to track competition's digital footprint
|
||||
* Digital tracking tools to track changes to their digital properties
|
||||
* Communication monitoring to get their promotional messages
|
||||
|
||||
For a luxury retail customer, we developed a sophisticated bilingual system that seamlessly adjusted layout, menus, and content flow based on the active language. This technique improved their visitor interaction by 143%.
|
||||
|
||||
Essential modifications included:
|
||||
* Transparent shipping times for diverse locations of the Kingdom
|
||||
* Multiple delivery options including same-day service in urban centers
|
||||
* Complete visibility with Arabic notifications
|
||||
* Flexible rescheduling for arrivals
|
||||
|
||||
Effective strategies included:
|
||||
* Selecting products aligned with Saudi expectations
|
||||
* Adjusting merchandise details to emphasize features significant for Saudi consumers
|
||||
* Seasonal collections for Ramadan
|
||||
* Size adaptations for local expectations
|
||||
|
||||
I visited a web design company in Jeddah last quarter where they presented me the difference between their template-based and bespoke projects. The design quality was clearly noticeable – the unique sites looked distinctly more refined and distinctive.
|
||||
|
||||
Recently, my colleague Sara got quotes ranging from 22,000 to 58,000 SAR for virtually the same corporate website. The variation? The more expensive quotes included unique design features rather than template-based solutions.
|
||||
|
||||
I recommend classifying competitors as:
|
||||
* Main competitors (offering equivalent solutions)
|
||||
* Peripheral competitors (with limited resemblance)
|
||||
* Potential disruptors (new entrants with game-changing potential)
|
||||
|
||||
Key visual elements to evaluate:
|
||||
* Appropriate portrayal of individuals acknowledging social expectations
|
||||
* Color choices with awareness of cultural significance
|
||||
* Buildings and environments that align with Saudi identity
|
||||
* Care with details that show regional awareness
|
||||
* Traditional patterns included tastefully
|
||||
Loading…
Reference in New Issue
Block a user