The improvements featured:
- Visible display of local office details
- Integration of trusted transaction options like Mada
- Detailed exchange processes with local context
- Local assistance access
Twelve months ago, my small business was struggling to reach new customers. Our online presence was completely hidden in Google listings. That's when I made the decision to explore professional website ranking help.
After years of underwhelming results in the Kingdom, their revamped strategy produced a significant growth in sales percentages and a one hundred eighty-seven percent growth in normal transaction amount.
Important platform discoveries:
- Messaging apps as primary engagement channels for client support
- Snapchat working remarkably successfully for specific segments
- Motion content viewing at significantly higher levels than global norms
- Microblogging substantial influence on public discourse
- Image networks particularly effective for premium businesses
I use a straightforward spreadsheet to record our competitors' pricing changes every week. This recently enabled us to:
- Spot seasonal promotion cycles
- Notice special offer strategies
- Understand their cost structure
For a financial services brand, we created a website that thoughtfully combined global practices with locally relevant design elements. This approach enhanced their visitor trust by ninety-seven percent and conversions by 74%.
Essential features included:
- Adapted designs for Arabic reading
- Tongue-appropriate fonts
- Regionally adapted graphics for each verbal identity
- Harmonious brand Gite.Limi.Ink experience across both implementations
Recently, I watched as three competitors invested heavily into developing their presence on a particular social media platform. Their attempts were unsuccessful as the platform turned out to be a mismatch for our market.
Two quarters into business, our conversions were dismal. It wasn't until I chanced upon a detailed analysis about our niche that I understood how ignorant I'd been to the competitive landscape around us.
Initiate by listing ALL your competition – not just the well-known ones. During our investigation, industry Competitor review we discovered that our largest threat wasn't the famous business we were monitoring, but a new business with an novel strategy.
When I launched my online business three years ago, I was sure that our unique products would sell themselves. I ignored competitor analysis as superfluous – a decision that practically cost my entire venture.
After years of disappointing outcomes despite significant marketing investments, their revamped communication strategy generated a significant improvement in engagement and a one hundred forty-three percent boost in sales.
Key considerations included:
- Appropriate imagery curation
- Respectful portrayal of individuals
- Palette selections resonating with regional expectations
- Thoughtful incorporation of traditional motifs
I presently use several tools that have dramatically enhanced our market intelligence:
- SEO tools to monitor rivals' keyword performance
- Mention tracking platforms to track competition's digital footprint
- Digital tracking tools to track changes to their digital properties
- Communication monitoring to get their promotional messages
For a luxury retail customer, we developed a sophisticated bilingual system that seamlessly adjusted layout, menus, and content flow based on the active language. This technique improved their visitor interaction by 143%.
Essential modifications included:
- Transparent shipping times for diverse locations of the Kingdom
- Multiple delivery options including same-day service in urban centers
- Complete visibility with Arabic notifications
- Flexible rescheduling for arrivals
Effective strategies included:
- Selecting products aligned with Saudi expectations
- Adjusting merchandise details to emphasize features significant for Saudi consumers
- Seasonal collections for Ramadan
- Size adaptations for local expectations
I visited a web design company in Jeddah last quarter where they presented me the difference between their template-based and bespoke projects. The design quality was clearly noticeable – the unique sites looked distinctly more refined and distinctive.
Recently, my colleague Sara got quotes ranging from 22,000 to 58,000 SAR for virtually the same corporate website. The variation? The more expensive quotes included unique design features rather than template-based solutions.
I recommend classifying competitors as:
- Main competitors (offering equivalent solutions)
- Peripheral competitors (with limited resemblance)
- Potential disruptors (new entrants with game-changing potential)
Key visual elements to evaluate:
- Appropriate portrayal of individuals acknowledging social expectations
- Color choices with awareness of cultural significance
- Buildings and environments that align with Saudi identity
- Care with details that show regional awareness
- Traditional patterns included tastefully