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Ward Truesdale 2025-09-15 07:11:32 +00:00
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When I launched my e-commerce business three years ago, I was sure that our unique products would stand out naturally. I dismissed market research as unnecessary – a decision that nearly ruined my entire venture.
For a global lifestyle business, we developed a positioning methodology that truthfully aligned with established home beliefs while preserving their global attraction. This strategy improved their product meaningfulness by 173%.
I spend at least two hours each regularly reviewing our competitors':
* Online structure and UX
* Blog posts and content calendar
* Online platforms activity
* Client testimonials and ratings
* Keyword tactics and performance
A few weeks ago, my friend's online shop was struggling in search results despite selling excellent products. After applying the techniques I'm about to share, his organic traffic increased by 164% in just eight weeks.
Important support aspects to consider for positioning:
* Personal basis of service
* Requirement for speed
* Face-to-face interaction preference
* Complete difficulty elimination requirement
* Position acknowledgment during service delivery
I now employ several tools that have substantially improved our competitive research:
* SEO tools to track competitors' SEO strategies
* Brand monitoring tools to follow competition's social activity
* Digital tracking solutions to observe updates to their digital properties
* Newsletter subscription to receive their campaigns
Start by identifying ALL your rivals – not just the obvious ones. In our research, we discovered that our most significant competitor wasn't the well-known business we were watching, but a emerging startup with an unique model.
For a international clothing business, we created a regionally-focused [Digital advertising agency Riyadh](https://Cleverurls.com/bryanfrankfurt) branding methodology that incorporated subtle traditional elements. This approach enhanced their relationship strength by 167% in only half a year.
Key innovation dimensions to evaluate for positioning:
* Useful improvements emphasis over newness
* Social acceptability of digital embracing
* Conventional method enhancement rather than replacement
* Facility of adoption into present routines
* Family benefits framing
Important status aspects to evaluate for differentiation:
* Understated indication vs. evident showing
* Group affirmation of status
* Achievement orientation alongside inheritance recognition
* Generosity exhibition as exclusivity indication
* Faith association of premium consumption
For a investment customer, we developed a information campaign about generational wealth that included halal investment concepts. This content outperformed their former standard investment tips by four hundred seventeen percent in interaction.
Recently, I witnessed as three similar businesses poured resources into growing their operations on a particular social media platform. Their initiatives were unsuccessful as the platform proved to be a poor fit for our market.
Important elements included:
* Native-speaking creators for both tongues
* Contextual modification rather than direct translation
* Consistent brand voice across dual languages
* Script-optimized SEO
Six months into business, our conversions were underwhelming. It wasn't until I chanced upon a thorough study about our market sector that I understood how ignorant I'd been to the market realities around us.
I use a basic spreadsheet to record our competitors' pricing adjustments every week. This recently enabled us to:
* Identify seasonal price reductions
* Detect package deal approaches
* Grasp their value positioning
Their approach included:
* Temporary channels: Energetic presence elements
* Business platforms: Credential-focused material
* Instagram: Experience-centered identity narrative
* Conversation platforms: Perspective sharing
Successful methods included:
* Industry reports with regionally-focused statistics
* Management discussions with prominent Saudi authorities
* Case studies from local projects
* Online seminars exploring Saudi-specific concerns
A healthcare provider saw a 178% growth in identity awareness after applying a channel-tailored presence methodology that understood the distinctive elements of each online channel in the Saudi environment.
Helping a premium company, we identified that their local language identity was significantly inferior than their English branding. After creating harmony between the language versions, they experienced a 93% growth in presence appreciation among Saudi users.