Current platform adoption in Saudi Arabia:
- Image network: Primary for fashion brands
- Ephemeral platform: Highly effective with youth demographics
- Conversation platform: Substantial for news and community dialogue
- Brief content: Quickly expanding particularly with Gen Z audiences
- Professional platform: Valuable for corporate engagement
Through detailed analysis for a store chain, we identified that content published between evening hours significantly surpassed those released during standard peak hours, achieving 143% better response.
When I started my online business three years ago, I was certain that our special products would sell themselves. I dismissed market research as unnecessary – a mistake that practically cost my entire venture.
Last year, I observed as three competitors invested heavily into growing their business on a particular social media platform. Their efforts failed spectacularly as the platform appeared to be a mismatch for our industry.
- Clearly specify which language should be used in each form element
- Automatically change keyboard layout based on field type
- Locate input descriptions to the right of their associated inputs
- Verify that system feedback appear in the same language as the expected input
Last week, a entrepreneur lamented that his social media marketing was costing thousands of riyals with minimal return. After reviewing his tactics, I pinpointed numerous critical errors that are extremely typical among Saudi businesses.
Recently, I was consulting with a major e-commerce business that had poured over 200,000 SAR on a stunning website that was failing miserably. The problem? They had simply translated their English site without considering the essential design distinctions needed for Arabic users.
- Realigning CTA buttons to the right area of forms and screens
- Rethinking visual importance to move from right to left
- Redesigning clickable components to align with the right-to-left viewing pattern
For a premium company, we discovered that Snapchat and Instagram significantly exceeded Facebook for interaction and purchases, resulting in a intentional shift of attention that enhanced overall performance by 167%.
After considerable time of disappointing connection with their potential customers, their optimized platform approach generated a three hundred twenty-eight percent increase in interaction and a 187% growth in digital footfall.
I use a basic spreadsheet to monitor our competition's pricing changes weekly. This recently enabled us to:
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Identify seasonal promotion cycles
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Notice package deal tactics
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Understand their value positioning
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Redesigned the application process to match right-to-left thinking processes
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Created a Arabic-English data entry process with intelligent language switching
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Improved touch interfaces for one-handed Arabic typing
Throughout my latest project for a financial services company in Riyadh, we discovered that users were frequently selecting the wrong navigation items. Our eye-tracking demonstrated that their eyes naturally flowed from right to left, but the main navigation items were placed with a left-to-right emphasis.
For a travel client, we identified that word-for-word transfer of their international keywords generated highly wasteful costs. After applying a locally-focused Jeddah search engine optimization term technique, their CPA dropped by 73%.
I presently employ several applications that have dramatically enhanced our competitor analysis:
- SEO tools to analyze competitors' SEO strategies
- Social listening tools to track competitors' online presence
- Website analysis solutions to observe changes to their best digital marketing agency in saudi arabia properties
- Email capture to obtain their promotional messages
I invest at least a substantial amount of time each Monday reviewing our competitors':
- Online organization and UX
- Content strategy and content calendar
- Social media engagement
- Customer reviews and evaluations
- SEO approach and performance
Successful methods included:
- Showcasing family values rather than individual gains
- Including subtle religious references where relevant
- Adjusting deal phrasing to align with Saudi traditional values
- Developing separate message options for diverse locations within the Kingdom
Last month, a retail client contacted me after wasting over 250,000 SAR on unsuccessful PPC efforts. After revamping their strategy, we produced a five hundred thirty-seven percent growth in return on ad spend.
- Designed a number display format that accommodated both Arabic and English numerals
- Restructured data visualizations to progress from right to left
- Used graphical cues that corresponded to Saudi cultural meanings
Half a year into business, our conversions were dismal. It wasn't until I accidentally a comprehensive analysis about our niche that I discovered how ignorant I'd been to the competitive landscape around us.
- Relocated product visuals to the left area, with product information and buy buttons on the right
- Modified the product gallery to progress from right to left
- Added a custom Arabic font that kept legibility at various scales