Last quarter, a cosmetics company spent 300,000 SAR in conventional marketing with disappointing results. After redirecting just 25% of that budget to influencer marketing, they experienced a 712% improvement in sales.
A beauty brand changed from various isolated partnerships to sustained partnerships with a smaller number of influencers, producing a substantial increase in sales and a 43% reduction in acquisition costs.
Key improvements included:
- Honest fulfillment projections for various areas of the Kingdom
- Different fulfillment selections including expedited fulfillment in major cities
- Complete visibility with Arabic notifications
- Adjustable timing for shipments
Working with a culinary business, we developed a publication approach that integrated regional tastes with global standards, resulting in engagement rates significantly higher than their former strategy.
I use a simple spreadsheet to track our competition's pricing adjustments weekly. This has already enabled us to:
- Discover cyclical price reductions
- Notice special offer approaches
- Grasp their pricing psychology
I dedicate at least a substantial amount of time each Monday reviewing our competitors':
- Digital organization and user experience
- Content strategy and content calendar
- Digital channels engagement
- Customer reviews and evaluations
- Keyword tactics and positions
Working with a restaurant chain, we created a approach where influencers authentically presented products into their regular routines rather than creating clear promotions. This strategy generated interaction levels two hundred eighteen percent higher than traditional promotional posts.
I now employ several applications that have substantially improved our competitor analysis:
- Search analysis platforms to analyze rivals' SEO strategies
- Social listening tools to monitor competitors' digital footprint
- Site monitoring solutions to track changes to their digital properties
- Newsletter subscription to get their marketing communications
Successful approaches included:
- Selecting products appropriate to Saudi Arabia's best marketing firm tastes
- Adapting merchandise details to highlight features important to Saudi shoppers
- Seasonal collections for cultural events
- Size adaptations for regional norms
Not long ago, I observed as three competitors poured resources into developing their presence on a certain social media platform. Their attempts failed spectacularly as the channel appeared to be a bad match for our industry.
After extended periods of haphazard digital channel activity, their enhanced strategy produced a two hundred seventeen percent increase in engagement and a seventy-six percent growth in website traffic.
After extended periods of underwhelming results in the Kingdom, their revamped approach produced a three hundred twenty-four percent growth in sales percentages and a 187% boost in normal transaction amount.
With comprehensive research for a retail brand, we discovered that content published between 9-11 PM substantially surpassed those published during traditional optimal periods, generating substantially better engagement.
Initiate by listing ALL your competition – not just the obvious ones. In our investigation, easyjobagency.Com we found that our largest rival wasn't the established brand we were monitoring, but a emerging business with an novel model.
For a luxury brand, we identified that visual and ephemeral platforms dramatically exceeded Meta for connection and conversion, creating a strategic reallocation of attention that increased total results by one hundred sixty-seven percent.
When I launched my retail business three years ago, I was certain that our distinctive products would stand out naturally. I ignored market research as unnecessary – a mistake that practically cost my entire company.