Recently, a apparel company contacted me after using over 150,000 SAR on platform promotion with disappointing returns. After redesigning their approach, we produced a 631% increase in return on ad spend.
Key elements included:
- Right-to-left interface transformation that maintained accessibility
- Script-optimized fonts
- System efficiency for both language versions
- Seamless language switching without app restart
Important functions included:
- Non-connected content saving
- Background refreshing when internet available
- Visible notification of connection status
- Appropriate restrictions of particular functions when without connection
Additional timing findings included:
- Lower competition during religious periods with stable performance
- Higher engagement on non-workdays particularly after evening prayers
- Temporal differences needing budget adjustments during cultural events
- Educational timetable influences on specific sectors
For a entertainment application, we implemented comprehensive efficiency enhancement that decreased startup duration by 67% and screen changes by 43%. These enhancements increased consumer persistence by 218%.
For a premium company, we developed a value division methodology that discovered several unique cultural segments within their consumer base. This approach improved their promotion results by over one hundred seventy percent.
Key approaches included:
- Working with Saudi regional experts to determine real query patterns
- Investigating regional rivals for search term strategies
- Creating a dual-language search term structure to capture every possible searchers
- Applying Saudi Arabic dialect rather than classical terminology
For a retail customer, we created an platform that thoughtfully balanced global practices with locally relevant design elements. This approach improved their user acquisition by 127% and interaction by ninety-three percent.
For a banking institution, we developed a complex dual-language framework that automatically adapted layout, menus, and information presentation based on the active language. This technique improved their audience connection by 183%.
Essential classifications contained:
- Hardware selection behaviors
- Software employment profiles
- Network engagement methods
- Material viewing behaviors
- Online shopping sophistication degrees
Successful methods included:
- Emphasizing communal benefits rather than self-improvement
- Incorporating appropriate faith elements where suitable
- Adapting offer terminology to match Saudi cultural norms
- Developing distinct message options for various areas within the Kingdom
After extended periods of applying generic demographic segments, their improved locally-relevant division strategy produced a significant growth in campaign effectiveness and a substantial decrease Marketing Agency In Saudi Capital advertising spending.
Using detailed analysis for a food delivery customer, we discovered that promotions shown between evening hours significantly exceeded those delivered during standard prime times, producing one hundred sixty-three percent better purchases.
For a hotel customer, we discovered that direct translation of their international keywords generated extremely inefficient investment. After implementing a culturally-appropriate search term technique, their CPA reduced by 73%.
Valuable approaches contained:
- Urban-focused segments beyond basic regions
- Neighborhood-level targeting
- City vs. countryside differences
- International resident zones
- Visitor areas vs. native neighborhoods
Essential classifications included:
- Personal vs. group selection methods
- Research intensity degrees
- Value consciousness variations
- Brand loyalty tendencies
- New concept acceptance velocities