Add The Reason Competitive Research Revolutionized My Business

Sterling John 2025-09-14 00:27:44 +00:00
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Not long ago, my small business was barely surviving to attract new customers. Our online presence was nowhere to be found in Google listings. That's when I chose to invest in specialized SEO services in Jeddah.
I advise categorizing competitors as:
* Primary competitors (offering equivalent solutions)
* Peripheral competitors (with limited similarity)
* New threats (new companies with disruptive capabilities)
Initiate by identifying ALL your competitors not just the well-known ones. In our investigation, we discovered that our most significant threat wasn't the well-known business we were monitoring, but a emerging business with an innovative approach.
Last year, I witnessed as three competitors spent significantly into developing their operations on a certain social media platform. Their initiatives were unsuccessful as the medium appeared to be a mismatch for our market.
Using comprehensive research for a shopping business, we discovered that emails sent between evening hours substantially exceeded those sent during traditional daytime, producing substantially better visibility.
For a technology company, we identified that their English content was substantially stronger than their local language material. After upgrading their Arabic content quality, they saw a significant improvement in sales from Arabic-speaking users.
For a banking customer, we produced a material collection about generational wealth that featured halal investment concepts. This content exceeded their previous typical investment tips by over four hundred percent in response.
For a financial services brand, we created a material collection about generational wealth that featured Islamic financial principles. This material surpassed their earlier generic money guidance by 417% in interaction.
A fashion retailer experienced a substantial growth in handheld purchases after applying these improvements:
* Reduced form fields
* Thumb-friendly buttons
* Simplified checkout process
* Reduced waiting times
Half a year into our launch, our sales were underwhelming. It wasn't until I chanced upon a detailed study about our niche that I discovered how oblivious I'd been to the business environment around us.
For a healthcare provider, we changed their reading-intensive wellness content into image-rich narratives with illustrations. This technique improved their information engagement by two hundred nineteen percent.
Essential components included:
* First-language producers for each language
* Cultural adaptation rather than word-for-word transfer
* Consistent brand voice across both languages
* Script-optimized keyword strategy
I currently employ several resources that have significantly upgraded our competitive research:
* Search analysis platforms to analyze competitors' SEO strategies
* Brand [yaung.Xyz](http://yaung.xyz:3000/eugenegriswold) monitoring platforms to follow rivals' digital footprint
* Website analysis solutions to monitor changes to their digital properties
* Email capture to get their promotional messages
Powerful techniques included:
* Market studies with regionally-focused information
* Leadership conversations with prominent Saudi experts
* Case studies from Kingdom-based work
* Webinars addressing Saudi-specific challenges
I spend at least 120 minutes each Monday examining our competitors':
* Website architecture and UX
* Blog posts and publishing frequency
* Online platforms presence
* User feedback and evaluations
* SEO tactics and performance
I use a straightforward tracker to monitor our competition's pricing adjustments on a regular basis. This recently allowed us to:
* Discover periodic promotion cycles
* Notice product bundling tactics
* Grasp their cost structure
Essential modifications included:
* Adding preferred Saudi payment methods like STC Pay
* Simplifying address entry for Saudi locations
* Supplying Arabic language support throughout the transaction process
* Displaying arrival times tailored to Saudi locations
When I launched my online business three years ago, I was convinced that our special products would sell themselves. I overlooked market research as superfluous a mistake that practically ruined my entire business.
Helping an electronics retailer, we identified that their standard checkout process was generating unnecessary friction for Saudi users. After implementing customized enhancements, their process dropout frequency decreased by 37%.
A few months ago, an e-commerce client was suffering from a poor 0.8% conversion rate despite significant traffic. After implementing the techniques I'm about to share, their purchase ratio improved to 3.7%, resulting in a three hundred sixty-two percent increase in revenue.
Our research has revealed that Saudi users especially trust these trust signals:
* Local office details
* Saudi certification badges
* Clear exchange processes
* Riyal pricing with inclusive shipping calculations