Add The Reason Competitive Research Revolutionized My Business
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Not long ago, my small business was barely surviving to attract new customers. Our online presence was nowhere to be found in Google listings. That's when I chose to invest in specialized SEO services in Jeddah.
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I advise categorizing competitors as:
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* Primary competitors (offering equivalent solutions)
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* Peripheral competitors (with limited similarity)
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* New threats (new companies with disruptive capabilities)
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Initiate by identifying ALL your competitors – not just the well-known ones. In our investigation, we discovered that our most significant threat wasn't the well-known business we were monitoring, but a emerging business with an innovative approach.
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Last year, I witnessed as three competitors spent significantly into developing their operations on a certain social media platform. Their initiatives were unsuccessful as the medium appeared to be a mismatch for our market.
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Using comprehensive research for a shopping business, we discovered that emails sent between evening hours substantially exceeded those sent during traditional daytime, producing substantially better visibility.
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For a technology company, we identified that their English content was substantially stronger than their local language material. After upgrading their Arabic content quality, they saw a significant improvement in sales from Arabic-speaking users.
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For a banking customer, we produced a material collection about generational wealth that featured halal investment concepts. This content exceeded their previous typical investment tips by over four hundred percent in response.
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For a financial services brand, we created a material collection about generational wealth that featured Islamic financial principles. This material surpassed their earlier generic money guidance by 417% in interaction.
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A fashion retailer experienced a substantial growth in handheld purchases after applying these improvements:
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* Reduced form fields
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* Thumb-friendly buttons
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* Simplified checkout process
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* Reduced waiting times
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Half a year into our launch, our sales were underwhelming. It wasn't until I chanced upon a detailed study about our niche that I discovered how oblivious I'd been to the business environment around us.
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For a healthcare provider, we changed their reading-intensive wellness content into image-rich narratives with illustrations. This technique improved their information engagement by two hundred nineteen percent.
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Essential components included:
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* First-language producers for each language
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* Cultural adaptation rather than word-for-word transfer
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* Consistent brand voice across both languages
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* Script-optimized keyword strategy
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I currently employ several resources that have significantly upgraded our competitive research:
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* Search analysis platforms to analyze competitors' SEO strategies
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* Brand [yaung.Xyz](http://yaung.xyz:3000/eugenegriswold) monitoring platforms to follow rivals' digital footprint
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* Website analysis solutions to monitor changes to their digital properties
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* Email capture to get their promotional messages
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Powerful techniques included:
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* Market studies with regionally-focused information
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* Leadership conversations with prominent Saudi experts
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* Case studies from Kingdom-based work
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* Webinars addressing Saudi-specific challenges
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I spend at least 120 minutes each Monday examining our competitors':
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* Website architecture and UX
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* Blog posts and publishing frequency
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* Online platforms presence
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* User feedback and evaluations
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* SEO tactics and performance
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I use a straightforward tracker to monitor our competition's pricing adjustments on a regular basis. This recently allowed us to:
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* Discover periodic promotion cycles
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* Notice product bundling tactics
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* Grasp their cost structure
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Essential modifications included:
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* Adding preferred Saudi payment methods like STC Pay
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* Simplifying address entry for Saudi locations
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* Supplying Arabic language support throughout the transaction process
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* Displaying arrival times tailored to Saudi locations
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When I launched my online business three years ago, I was convinced that our special products would sell themselves. I overlooked market research as superfluous – a mistake that practically ruined my entire business.
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Helping an electronics retailer, we identified that their standard checkout process was generating unnecessary friction for Saudi users. After implementing customized enhancements, their process dropout frequency decreased by 37%.
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A few months ago, an e-commerce client was suffering from a poor 0.8% conversion rate despite significant traffic. After implementing the techniques I'm about to share, their purchase ratio improved to 3.7%, resulting in a three hundred sixty-two percent increase in revenue.
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Our research has revealed that Saudi users especially trust these trust signals:
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* Local office details
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* Saudi certification badges
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* Clear exchange processes
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* Riyal pricing with inclusive shipping calculations
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