Add Powerful Network Planning for Saudi Companies

Sterling John 2025-09-09 23:27:10 +00:00
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A few days ago, a business owner lamented that his platform strategy was burning through massive amounts of riyals with little performance. After reviewing his tactics, I identified numerous critical errors that are extremely typical among Saudi businesses.
* Select fonts specially created for Arabic screen reading (like GE SS) rather than conventional print fonts
* Enlarge line leading by 150-175% for improved readability
* Use right-oriented text (never centered for body text)
* Stay away from compressed Arabic fonts that compromise the characteristic letter structures
Current platform preferences in Saudi Arabia:
* Image network: Dominant for lifestyle brands
* Ephemeral platform: Extremely popular with Gen Z demographics
* Conversation platform: Strong for announcements and social conversation
* Short video: Quickly expanding especially with youth audiences
* Business network: Effective for business-to-business messaging
Using comprehensive research for a store chain, we discovered that content published between night time dramatically exceeded those published during traditional prime times, achieving substantially better interaction.
Essential classifications contained:
* Solo vs. family selection methods
* Information gathering degrees
* Value consciousness distinctions
* Product faithfulness tendencies
* New concept acceptance speeds
For a premium company, we found that visual and ephemeral platforms dramatically surpassed traditional networks for connection and conversion, leading to a focused reallocation of effort that enhanced overall performance by one hundred sixty-seven percent.
Valuable segments featured:
* Hardware selection behaviors
* Application utilization patterns
* Platform engagement approaches
* Information accessing patterns
* Digital purchasing sophistication degrees
After years of applying standard demographic segments, their improved locally-relevant division strategy produced a significant improvement in promotion results and a substantial decrease in marketing expenses.
Throughout my recent project for a financial services company in Riyadh, we found that users were frequently tapping the wrong navigation items. Our eye-tracking showed that their eyes naturally moved from right to left, but the important navigation elements were positioned with a left-to-right importance.
Important scheduling discoveries:
* Decreased connection during religious periods
* Higher involvement on Fridays and Saturdays
* Temporal differences during religious occasions
* Post-evening prayer increases in engagement
Essential techniques included:
* City-specific classifications beyond basic regions
* Area-specific targeting
* Urban vs. rural variations
* Foreign population areas
* Traveler locations vs. local communities
If you're developing or revamping a website for the Saudi market, I strongly recommend hiring specialists who really grasp the complexities of Arabic user experience rather than simply adapting Western designs.
For a luxury brand, we created a traditional classification strategy that discovered several unique traditional categories within their audience. This technique improved their campaign effectiveness by over one hundred seventy percent.
* Repositioning CTA buttons to the right side of forms and screens
* Restructuring content prioritization to flow from right to left
* Adjusting user controls to follow the right-to-left reading pattern
* Locate the most essential content in the upper-right area of the viewport
* Structure content blocks to flow from right to left and top to bottom
* Implement more prominent visual emphasis on the right side of symmetrical layouts
* Confirm that directional icons (such as arrows) direct in the appropriate direction for RTL layouts
* Developed a number display format that accommodated both Arabic and English digits
* Restructured graphs to progress from right to left
* Applied color-coding that corresponded to Saudi cultural associations
* Distinctly mark which language should be used in each input field
* Dynamically adjust keyboard language based on field requirements
* Locate field labels to the right of their corresponding inputs
* Confirm that validation messages appear in the same language as the expected input
* Relocated product images to the left area, with product specifications and purchase buttons on the right-hand side
* Changed the photo slider to advance from right to left
* Implemented a custom Arabic text style that kept legibility at various scales
Recently, I was consulting with a major e-commerce company that had invested over 200,000 SAR on a stunning website that was failing miserably. The problem? They had simply translated their English site without considering the essential design distinctions needed for Arabic users.
* Reorganized the data entry sequence to align with right-to-left thinking processes
* Developed a Arabic-English form system with smart language toggling
* Improved touch interfaces for right-handed [Arabic website Usability](https://System.YB-Twc.com/git/adriannan46868) typing