Add Powerful Network Planning for Saudi Companies
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Powerful-Network-Planning-for-Saudi-Companies.md
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A few days ago, a business owner lamented that his platform strategy was burning through massive amounts of riyals with little performance. After reviewing his tactics, I identified numerous critical errors that are extremely typical among Saudi businesses.
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* Select fonts specially created for Arabic screen reading (like GE SS) rather than conventional print fonts
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* Enlarge line leading by 150-175% for improved readability
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* Use right-oriented text (never centered for body text)
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* Stay away from compressed Arabic fonts that compromise the characteristic letter structures
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Current platform preferences in Saudi Arabia:
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* Image network: Dominant for lifestyle brands
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* Ephemeral platform: Extremely popular with Gen Z demographics
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* Conversation platform: Strong for announcements and social conversation
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* Short video: Quickly expanding especially with youth audiences
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* Business network: Effective for business-to-business messaging
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Using comprehensive research for a store chain, we discovered that content published between night time dramatically exceeded those published during traditional prime times, achieving substantially better interaction.
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Essential classifications contained:
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* Solo vs. family selection methods
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* Information gathering degrees
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* Value consciousness distinctions
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* Product faithfulness tendencies
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* New concept acceptance speeds
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For a premium company, we found that visual and ephemeral platforms dramatically surpassed traditional networks for connection and conversion, leading to a focused reallocation of effort that enhanced overall performance by one hundred sixty-seven percent.
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Valuable segments featured:
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* Hardware selection behaviors
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* Application utilization patterns
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* Platform engagement approaches
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* Information accessing patterns
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* Digital purchasing sophistication degrees
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After years of applying standard demographic segments, their improved locally-relevant division strategy produced a significant improvement in promotion results and a substantial decrease in marketing expenses.
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Throughout my recent project for a financial services company in Riyadh, we found that users were frequently tapping the wrong navigation items. Our eye-tracking showed that their eyes naturally moved from right to left, but the important navigation elements were positioned with a left-to-right importance.
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Important scheduling discoveries:
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* Decreased connection during religious periods
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* Higher involvement on Fridays and Saturdays
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* Temporal differences during religious occasions
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* Post-evening prayer increases in engagement
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Essential techniques included:
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* City-specific classifications beyond basic regions
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* Area-specific targeting
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* Urban vs. rural variations
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* Foreign population areas
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* Traveler locations vs. local communities
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If you're developing or revamping a website for the Saudi market, I strongly recommend hiring specialists who really grasp the complexities of Arabic user experience rather than simply adapting Western designs.
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For a luxury brand, we created a traditional classification strategy that discovered several unique traditional categories within their audience. This technique improved their campaign effectiveness by over one hundred seventy percent.
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* Repositioning CTA buttons to the right side of forms and screens
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* Restructuring content prioritization to flow from right to left
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* Adjusting user controls to follow the right-to-left reading pattern
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* Locate the most essential content in the upper-right area of the viewport
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* Structure content blocks to flow from right to left and top to bottom
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* Implement more prominent visual emphasis on the right side of symmetrical layouts
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* Confirm that directional icons (such as arrows) direct in the appropriate direction for RTL layouts
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* Developed a number display format that accommodated both Arabic and English digits
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* Restructured graphs to progress from right to left
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* Applied color-coding that corresponded to Saudi cultural associations
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* Distinctly mark which language should be used in each input field
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* Dynamically adjust keyboard language based on field requirements
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* Locate field labels to the right of their corresponding inputs
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* Confirm that validation messages appear in the same language as the expected input
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* Relocated product images to the left area, with product specifications and purchase buttons on the right-hand side
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* Changed the photo slider to advance from right to left
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* Implemented a custom Arabic text style that kept legibility at various scales
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Recently, I was consulting with a major e-commerce company that had invested over 200,000 SAR on a stunning website that was failing miserably. The problem? They had simply translated their English site without considering the essential design distinctions needed for Arabic users.
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* Reorganized the data entry sequence to align with right-to-left thinking processes
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* Developed a Arabic-English form system with smart language toggling
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* Improved touch interfaces for right-handed [Arabic website Usability](https://System.YB-Twc.com/git/adriannan46868) typing
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