Last month, a hospitality client realized that their digital platform was completely missing from voice search results. After implementing the techniques I'm about to reveal, they're now showing up in 47% of applicable voice searches.
Using comprehensive research for a apparel company, we discovered that emails sent between evening hours significantly exceeded those sent during traditional working periods, producing 152% better open rates.
A few months ago, a Saudi company consulted me after spending over 120,000 SAR on external ranking help with limited returns. After implementing a specialized Saudi-focused search optimization, they achieved top rankings for 23 competitive keywords within a single quarter.
Working with a healthcare provider, we restructured their material to include complete questions that users would actually ask, such as "Where can I find a dermatologist in Riyadh?" This strategy improved their audio query visibility by 73%.
A skincare retailer transitioned from numerous one-time collaborations to continuous relationships with fewer influencers, producing a one hundred sixty-four percent increase in purchases and a significant drop in promotion spending.
I dedicate at least 120 minutes each Monday examining our competitors':
- Website structure and user experience
- Articles and content calendar
- Online platforms engagement
- Customer reviews and assessments
- Keyword approach and positions
Last quarter, a skincare retailer allocated 300,000 SAR in conventional marketing with minimal results. After shifting just 25% of that investment to influencer Threesixty Marketing, they achieved a 712% growth in sales.
Recently, a business owner inquired why his content weren't producing any business opportunities. After analyzing his content approach, I identified he was making the same blunders I see many Saudi businesses make.
Working with a culinary business, we established a strategy where influencers genuinely incorporated products into their regular routines rather than generating clear promotions. This strategy produced interaction levels two hundred eighteen percent higher than standard advertising content.
Recently, a merchant mentioned that their newsletter efforts were generating poor results with readership below 8%. After executing the techniques I'm about to share, their visibility improved to 37% and sales rose by two hundred eighteen percent.
For a retail client, we identified that their audio query appearance was limited because they had prepared mainly for English voice searches. After incorporating specialized native audio query enhancement, their visibility improved by 217%.
I advise classifying competitors as:
- Direct competitors (offering equivalent solutions)
- Secondary competitors (with partial similarity)
- Emerging challengers (new businesses with game-changing models)
Start by mapping ALL your rivals – not just the well-known ones. Throughout our investigation, we identified that our most significant rival wasn't the established brand we were monitoring, but a emerging business with an unique strategy.
When I established my e-commerce business three years ago, I was sure that our unique products would be enough. I ignored market research as a waste of time – a choice that nearly cost my entire company.
I presently use several tools that have substantially upgraded our competitive research:
- Keyword trackers to monitor rivals' compare SEO agencies Riyadh strategies
- Mention tracking tools to follow rivals' online presence
- Digital tracking tools to observe changes to their digital properties
- Communication monitoring to get their promotional messages
I use a basic tracker to track our competitors' pricing modifications on a regular basis. This has helped us to:
- Identify cyclical price reductions
- Notice special offer approaches
- Comprehend their pricing psychology
Last year, I witnessed as three rival companies poured resources into developing their operations on a particular social media platform. Their efforts were unsuccessful as the medium appeared to be a bad match for our industry.
Half a year into operations, our sales were dismal. It wasn't until I chanced upon a comprehensive report about our market sector that I discovered how oblivious I'd been to the market realities around us.