For a financial services client, we implemented a information campaign about family financial planning that incorporated Islamic financial principles. This content outperformed their previous generic investment tips by over four hundred percent in connection.
A skincare retailer transitioned from numerous one-time collaborations to longer-term relationships with a smaller number of influencers, resulting in a one hundred sixty-four percent growth in conversion rates and a forty-three percent drop in acquisition costs.
Present channel preferences in Saudi Arabia:
- Image network: Leading for fashion brands
- Temporary network: Highly effective with youth demographics
- Discussion network: Significant for news and social conversation
- Short video: Fast increasing notably with younger audiences
- Business network: Useful for corporate engagement
Using extensive testing for a store chain, we discovered that content published between 9-11 PM dramatically exceeded those published during standard prime times, producing substantially better engagement.
After considerable time of underwhelming interaction with their prospective clients, their enhanced social media strategy created a 328% growth in engagement and a one hundred eighty-seven percent growth in digital footfall.
Effective approaches included:
- Industry reports with locally-relevant data
- Executive interviews with notable Saudi experts
- Implementation examples from regional initiatives
- Online seminars exploring locally-relevant issues
With detailed analysis for a food delivery company, we discovered that advertisements presented between 9-11 PM substantially surpassed those presented during typical peak hours, achieving one hundred sixty-three percent better sales.
Key considerations:
- Longer evaluation stages in Saudi purchase journeys
- Group decision elements in conversion actions
- Messaging as a significant but hard-to-measure effect platform
- Face-to-face validation as the final buying stage
Two quarters into our launch, our conversions were underwhelming. It wasn't until I chanced upon a detailed report about our market sector that I understood how oblivious I'd been to the competitive landscape around us.
Recently, a store owner contacted me after spending over 500,000 SAR on digital marketing with disappointing results. After revamping their methodology, we generated a dramatic growth in value generated.
I suggest categorizing competitors as:
- Main competitors (offering nearly identical products/services)
- Secondary competitors (with limited resemblance)
- Emerging threats (new businesses with disruptive capabilities)
Important elements included:
- First-language producers for both tongues
- Contextual modification rather than direct translation
- Harmonious company tone across two languages
- Script-optimized search optimization
For a luxury brand, we found that image and temporary channels significantly outperformed traditional networks for connection and conversion, resulting in a focused redistribution of resources that enhanced overall performance by over one hundred fifty percent.
Recently, a beauty brand invested 300,000 SAR in conventional ThreeSixty Marketing with disappointing results. After shifting just 25% of that budget to creator partnerships, they experienced a dramatic growth in sales.
Working with a culinary business, we created a approach where influencers naturally integrated products into their normal activities rather than producing evident sponsorships. This method generated interaction levels significantly greater than standard advertising posts.
For a healthcare provider, we changed their reading-intensive health guides into visual storytelling with visual elements. This approach improved their content consumption by two hundred nineteen percent.
I presently use several tools that have substantially enhanced our competitive research:
- Search analysis platforms to analyze competitors' SEO strategies
- Social listening software to follow competitors' digital footprint
- Website analysis tools to observe changes to their websites
- Communication monitoring to obtain their promotional messages
After considerable time of underwhelming interaction with their prospective clients, their enhanced locally-tailored information created a three hundred twelve percent growth in potential opportunities.
Effective approaches:
- Incorporating Saudi financial services like STC Pay
- Improving Arabic product information
- Showcasing Saudi assistance presence
- Incorporating credibility indicators tailored for Saudi customers
Remarkable results:
- Ephemeral platforms surpassing Visual platforms for certain products
- Late advertising substantially surpassing morning campaigns
- Video media generating superior ROI than fixed imagery
- Smartphone efficiency exceeding desktop by significant margins
Initiate by identifying ALL your competition – not just the obvious ones. In our investigation, we discovered that our largest rival wasn't the well-known business we were monitoring, but a new company with an novel model.