Add Successful Paid Search Techniques for the Saudi Market
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Successful-Paid-Search-Techniques-for-the-Saudi-Market.md
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Powerful techniques:
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* Partnering with local digital companies
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* Adjusting systems for Saudi digital ecosystem
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* Promoting capability building to local talent
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* Contributing in regional development activities
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Successful methods:
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* Engaging government stakeholders from the start
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* Harmonizing modernization with national objectives
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* Focusing on information localization
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* Building partnerships with official agencies
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Key approaches included:
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* Working with [Saudi Arabia's best marketing firm](http://ayase0892.blog.fc2.com/blog-entry-3409.html) native speakers to identify real query patterns
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* Examining regional rivals for keyword insights
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* Developing a dual-language keyword matrix to capture every possible users
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* Implementing Saudi Arabic dialect rather than formal language
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Recently, a restaurant owner in Riyadh expressed frustration that his business wasn't showing up in Google searches despite being highly rated by customers. This is a frequent issue I see with regional companies throughout the Kingdom.
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I dedicate at least 120 minutes each week analyzing our competitors':
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* Online organization and UX
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* Blog posts and posting schedule
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* Online platforms presence
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* Client testimonials and evaluations
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* SEO tactics and rankings
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Through extensive testing for a food delivery client, we discovered that promotions shown between 9-11 PM dramatically surpassed those shown during typical optimal periods, generating one hundred sixty-three percent higher conversion rates.
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Last month, a apparel company contacted me after spending over 150,000 SAR on platform promotion with disappointing results. After redesigning their campaign, we achieved a 631% growth in advertising efficiency.
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As someone who has created over 30 Arabic websites in the past five years, I can tell you that applying Western UX principles to Arabic interfaces falls short. The unique characteristics of Arabic language and Saudi user expectations require a totally unique approach.
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Effective approaches included:
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* Showcasing family values rather than personal benefits
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* Including modest spiritual connections where relevant
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* Modifying offer terminology to match Saudi social expectations
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* Producing distinct ad variations for diverse locations within the Kingdom
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I use a basic document to track our competition's rates modifications on a regular basis. This recently enabled us to:
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* Spot seasonal promotion cycles
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* Notice special offer strategies
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* Grasp their cost structure
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If you're creating or redesigning a website for the Saudi market, I advise consulting professionals who truly understand the complexities of Arabic user experience rather than just converting Western interfaces.
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Recently, I observed as three similar businesses spent significantly into developing their business on a particular social media platform. Their initiatives failed spectacularly as the channel proved to be a mismatch for our industry.
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Additional timing findings included:
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* Decreased competition during religious periods with steady conversion rates
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* Greater response on Fridays and Saturdays notably after evening prayers
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* Seasonal variations demanding investment changes during Ramadan
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* Academic calendar influences on certain categories
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Start by mapping ALL your competitors – not just the obvious ones. During our investigation, we found that our biggest competitor wasn't the famous brand we were watching, [competitive landscape analysis](https://Adremcareers.com/employer/%D8%AB%D8%B1%D9%8A-%D8%B3%D9%83%D8%B3%D8%AA%D9%8A-%D8%A7%D9%84%D9%85%D9%85%D9%84%D9%83%D8%A9/) but a recent company with an novel approach.
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For a hospitality brand, we discovered that literal conversion of their foreign queries produced extremely wasteful investment. After executing a regionally-specific query strategy, their CPA dropped by seventy-three percent.
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* Moved product images to the left portion, with product information and buy buttons on the right
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* Adjusted the photo slider to move from right to left
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* Added a custom Arabic text style that maintained clarity at various scales
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Essential features included:
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* Mobile-first creative styles
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* Touch-to-contact extensions for voice-preferred customers
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* Software marketing for appropriate queries
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* Platform-tailored landing pages
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* Redesigned the data entry sequence to match right-to-left thinking processes
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* Created a Arabic-English input mechanism with smart language switching
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* Enhanced mobile interactions for right-handed Arabic input
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Recently, I was advising a major e-commerce platform that had poured over 200,000 SAR on a impressive website that was performing terribly. The issue? They had just converted their English site without accounting for the essential design distinctions needed for Arabic users.
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* Choose fonts specially created for Arabic digital display (like Dubai) rather than classic print fonts
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* Enlarge line height by 150-175% for improved readability
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* Set right-oriented text (never centered for main content)
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* Stay away from condensed Arabic typefaces that reduce the characteristic letter forms
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Important elements:
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* Involving spiritual guides in evolution creation
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* Honoring prayer times in implementation programs
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* Developing traditionally respectful development activities
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* Emphasizing alignment with Saudi goals
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