Last quarter, a shop network invested over 200,000 SAR in traditional marketing with disappointing returns. After shifting just 30% of that budget to smartphone advertising, they saw a dramatic improvement in store visits.
Last week, a company director lamented that his platform strategy was burning through massive amounts of riyals with disappointing return. After reviewing his tactics, I pinpointed multiple serious mistakes that are remarkably frequent among Saudi businesses.
Important divisions featured:
- Solo vs. family choice approaches
- Knowledge accumulation degrees
- Price sensitivity differences
- Product faithfulness propensities
- New concept acceptance rates
Essential classifications included:
- Cultural conservatism scale
- Religious observance degrees
- Household composition distinctions
- Exposure to international influences
- Geographical connection strength
For a Riyadh digital marketing Services service, we found that their foreign language material was significantly stronger than their Arabic content. After upgrading their native information excellence, they achieved a 129% growth in conversion rates from Arabic-speaking readers.
I use a basic tracker to record our competition's costs adjustments weekly. This recently helped us to:
- Identify periodic price reductions
- Notice product bundling strategies
- Grasp their cost structure
Essential techniques included:
- Urban-focused divisions beyond basic regions
- District-based targeting
- Urban vs. rural differences
- Foreign population zones
- Tourist destinations vs. local neighborhoods
After considerable time of implementing universal consumer categories, their new locally-relevant division approach generated a two hundred forty-one percent improvement in promotion results and a substantial drop in advertising spending.
For a investment client, we produced a material collection about generational wealth that featured Shariah-compliant approaches. This content exceeded their former standard financial advice by 417% in engagement.
Not long ago, I witnessed as three competitors invested heavily into developing their presence on a particular social media platform. Their initiatives were unsuccessful as the platform appeared to be a poor fit for our sector.
Initiate by mapping ALL your rivals – not just the major ones. During our analysis, we found that our largest competitor wasn't the well-known business we were tracking, but a new startup with an unique model.
Two quarters into operations, our conversions were disappointing. It wasn't until I happened to a comprehensive report about our market sector that I understood how blind I'd been to the competitive landscape around us.
I recommend categorizing competitors as:
- Direct competitors (offering very similar solutions)
- Peripheral competitors (with partial resemblance)
- Emerging disruptors (new entrants with game-changing potential)
I dedicate at least a substantial amount of time each regularly analyzing our competitors':
- Online organization and user experience
- Blog posts and posting schedule
- Social media activity
- Client testimonials and assessments
- Keyword strategy and positions
When I established my online business three years ago, I was sure that our special products would sell themselves. I overlooked competitive research as unnecessary – a decision that almost cost my entire venture.
I presently utilize several resources that have substantially enhanced our competitive research:
- Keyword trackers to track other companies' search rankings
- Social listening platforms to monitor competition's online presence
- Website analysis tools to track modifications to their online presence
- Communication monitoring to receive their promotional messages