Several factors influence the visibility of a sign and understanding them is crucial for designing effective signage. The ability to clearly read a sign from a distance is influenced by several factors, most notably the height of the letters and the distance from which the sign will be viewed. As a general rule, the larger the letter height, the greater the viewing distance. This visibility chart will help you determine the appropriate letter size based on the desired viewing distance, ensuring your sign can be easily read by everyone driving pas
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We understand the battlefield that is the retail space and have all the custom signs and visual solutions to help your brand stand out from the rest. With over forty years producing retail signs, we bring the experience to help you capture attention, inform your customers about your merchandise and keep shoppers coming back for more. Together, we can transform your retail space into the shopping experience your brand deserves. For exterior signage related to hiring, sales and promotions, and generating foot traffic for your store there are a couple of sign types that work bes
I can’t tell you how many times I’ve seen retailers bastardize the award-winning California Milk Advisory board, "Got Milk? If you are on a busy street, have a friend drive by and tell you what your sign is about. Grand + Benedicts is your one-stop source for retail store fixtures and supplies. Visit one of our two showroom locations in Portland, Oregon and Hayward, California (Bay Area). We supply the blank signs, but they're very easy to be customized in colour or with your branding/logo application. Read more about powder coating in our blog post here, and signwriting her
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This placement is ideal for promoting events, services, or special offers in high-traffic office buildings or shopping centers. People are more likely to notice signage while waiting, making it an effective way to communicate your message without distractions. Custom signs play a pivotal role in ensuring your brand is noticed by a wide audience when placed in strategic, high-traffic locations. Whether it’s an eye-catching storefront display, a prominent billboard, or an informative marquee, the more likely you are to grab the attention of your best new customers. It helps in creating a seamless journey, from locating the business to understanding the products or services offered. On the other hand, unclear signage can cause frustration and deter potential customer